Our Story

We help people do their best thinking.

If you have thoughts, you're a Thinker.

Every human being engages their mind all day, every day. Activities of the mind can be optimized, just like the body, with a few simple tools.

Founded on a mission.

“To champion thinkers around the world through inspiration and imagination.” Throughout our journey in designing products and coming up with creative projects, our mission continues to drive us. It’s the singular rule by which every move we make is measured against.

Designed with you in mind.

Baronfig started as a Kickstarter project based on feedback from hundreds of thinkers around the world. Years later, we continue this tradition by keeping an open dialog with our customers as we continuously evolve.

Committed to giving back.

A tree planted for every Confidant journal sold. We’re dedicated to empowering and inspiring thinkers. This includes a responsibility to leave the earth better than we found it—one tree at a time.

Our Three-Principle Approach

We lean on these principles to move forward with our mission. Each is an ingredient in a unique recipe to create truly useful and beautiful goods that anyone can enjoy.


Simple design is direct, intuitive, and easy on the eyes. It should just work, every single time.


Your tools need to be functional. Backed by science, we work to make sure you have the best tools for the job.


All of our designs are products of community feedback. We keep improving based on your needs.

Well-designed products improve lives.

We’re on a journey to give thinkers the tools they need.

Bestselling Products