Projects
Thinking made visible
The Poster Project
Twelve inspiring posters by thinkers from around the world
BARONFIG PROJECT — NEW YORK CITY — IN COLLABORATION WITH 12 ARTISTS FROM AROUND THE WORLD
THE IDEA
What happens when different minds begin with the same constraints?
We invited twelve illustrators and designers from around the world and gave each an inspiring line, a set format, and a simple shared color palette.
From there, the direction was entirely their own.
The result was a collection of twelve posters — distinct in style, united by a common brief, and made to put inspiring ideas on the wall.
THE BRIEF
Sometimes creativity needs something to push against. Each artist received the same basic framework, everything else was open-ended.
- One inspiring line.
- One poster.
- One shared palette.
THE POSTERS
Each artist transformed their assigned words into an image of their own — turning the collection into a study of how differently the same kind of starting point can be seen.
Build Your Wings by The Half and Half
Two Tomorrows by James Gibbs
Fail Better by Pablo Pintachan
Start Making by Jen Mussari
Definitions & Limits by Matt Chase
Have No Fear by Daniel Fishel
Well Spent Day by Melody Newcomb
Just the Beginning by Ricky Linn
Think Make Do by Trevor Rogers
Treasure You Seek by Andrew Colin Beck
Discipline & Impulse by Chris Moran
Be a Good One by Tuesday Bassen
THE ARTISTS
We chose artists with distinctly different ways of seeing.
Hand-drawn and vector. Minimal and complex. Illustrative and type-driven. Twelve separate points of view coming together to make one collection.
- Andrew Colin Beck
- Chris Moran
- Daniel Fishel
- The Half and Half
- James Gibbs
- Jen Mussari
- Matt Chase
- Melody Newcomb
- Pablo Pintachan
- Ricky Linn
- Trevor Rogers
- Tuesday Bassen
THE PROCESS
Each design was produced as a limited-edition silkscreen, with just 50 prints made of each poster. The entire collection sold out, with 100% of proceeds going to the visual and silkscreen artists.
About Baronfig Projects
Baronfig was built on questions.
On bringing ideas to life.
Here you’ll find projects that blur the line between art, design, and philosophy.
From interactive installations to collaborative design experiments, this is where we explore ideas beyond the page.
Thinking, made visible.