We took to the streets of NYC with twelve books nailed to a board. "If I could not fail, I would..." was painted above the spreads. Watch the video to see what people had to say. In collaboration with artist Geoff Gouveia.

Baronfig was built on questions. On excellence. On bringing ideas to life.

Here you’ll find our creative fieldwork—projects that blur the line between art, design, and philosophy. From interactive installations to collaborative design experiments, this is where we explore ideas beyond the page.

Each is designed to provoke reflection, invite participation, and leave something meaningful behind.

Thinking, made visible.