The Proven Power of Analog

Digital tools, like computers and phones, have many great uses. However, analog tools such as pen and paper excel in proven ways over their digital counterparts.

4x

Idea Generationยน

3.2x

Improved Focusยฒ

13%

Better Retentionยณ

Science Behind the Products

Science-backed analog tools for thinking.

Think deeper.

Brainstorming and sharing ideas via a written medium is proven to produce 4x more ideas versus ideating and sharing via typing.ยน

Stay focused.

Pen and paper has been compared against screen use, with studies showing that reading from pen and paper have a 3.2x lower rate of distraction.ยฒ

Retain information.

Writing notes by hand results in a 13% increase in information retention and recall versus taking notes with a keyboard.ยณ

Well-designed products improve lives.

Weโ€™re on a journey to give thinkers the tools they need.

Bestselling Products

4.77
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Squire Classic Pen

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5.0
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Squire Hex Pen

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Squire Classic Precious Metals Pens

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4.78
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Squire Rollerball Ink Refills

โ‚ฌ14,95
4.96
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Squire Classic Pen Stand

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4.85
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Confidant Hardcover Notebook

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Vanguard Softcover Notebook

Vanguard Softcover Notebook

โ‚ฌ11,95 
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1. Michinov, N. Is Electronic Brainstorming or Brainwriting the Best Way to Improve Creative Performance in Groups? An Overlooked Comparison of Two Ideaโ€Generation Techniques.

2. Baron, S. N. Reading In A Digital Age.

3. Clinton, V. Reading From Paper Compared To Screens: A Systematic Review And Meta-Analysis.