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It's about the subtleties.

When it comes to simple everyday things like notebooks, the subtleties make all the difference. Every book is comprised of the same simple elements—cover, paper, end paper, bookmark, binding, size—so crafting a stellar product occurs in optimizing the small variances of each.

We've been taking a hard look at these elements as they pertain to idea generation. Over the last few months we've opened dialogs with dozens of thinkers around the globe and asked them one simple question: What do you like in a sketchbook/notebook?

The response has been tremendous. So far we've honed in on four important subtleties that we think will make all the difference: 

  1. Opens Flat
  2. Quality Lasting Paper
  3. Smart Dimensions
  4. Plenty O' Pages

Over the next few days we're going to explain each subtlety. We'll be posting all of our updates to @baronfig—stay tuned!