In our experience, how creative we feel is directly linked to how free we feel.
It's not uncommon to sit down to brainstorm and go through ten pages in a single session. When a sketchbook or notebook has too few pages it's difficult to explore ideas without feeling like we're wasting space or money.
So we made sure to have plenty of pages. 192 pages to be exact—comprised of 8 signatures with 12 sheets (24 pages) in each. On top of that, each page has a slight texture that makes the interaction of pen/pencil to paper an enjoyable experience.