At this very moment our homepage banner says "Time to shake things up." In the background image there's a bear that somehow got loose during whatever show was going on and is rebelling against the spectacle of which he is the unwilling star. Some dogs are fruitlessly trying to stop him, people are shouting (at least in our heads), and, in general, all hell is breaking loose.
And that's how we like it. We're making Baron Fig books because we see all those people in the stands as the big notebook companies and we're the bear in the center that exists to serve and entertain. Except now we're escaping—we're going to do things our way.
These notebooks are designed by us bears, for us bears.